#133 – SAP’s new way of nurturing sales talent through apprenticeships w/ Lindsey Rowe

On this episode of The Sales Transformation Podcast Phil is joined by Lindsey Rowe, UKI Head of Purpose Programmes & Sustainability GTM at SAP, to discuss their sales apprenticeship programme.  In just 11 months SAP have already been named number 13 on RateMyApprenticeship’s list of the best 100 apprenticeship employers. Lindsey takes us through how the programme came about and the benefits it has had for the business so far – both expected and unexpected.   Highlights include: [02:27] – SAP’s sales apprenticeships are more business-led than HR-led [17:09] – How hiring apprentices led to greater diversity [25:47] – There’s still a stigma around apprenticeships   Connect with Philip Squire on LinkedIn Connect with Lindsey Rowe on LinkedIn   Join the discussion in our Sales Transformation Forum group.  Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.