133. Trevor Mitchell, President & CEO of IAVM, on Membership Growth, Engagement, and the Future of Live Events

What does the future of live event venues look like in an era of rapid change and evolving audience expectations? How can associations help their members navigate a shifting events landscape?In this episode of Associations Thrive, host Joanna Pineda interviews Trevor Mitchell, President and CEO of the International Association of Venue Managers (IAVM). Trevor discusses:How IAVM represents over 8,000 professionals worldwide who manage venues such as arenas, stadiums, performing arts centers, convention centers, amphitheaters, and fairgrounds.The definition of a live event and how IAVM is expanding its definition to include new types of venues, such as megachurches and multi-use entertainment complexes.The shift in IAVM’s membership structure from individual to group membership, enabling more professionals across different levels of an organization to join IAVM at a lower cost.How IAVM is working to create engagement metrics beyond transactional data, focusing on meaningful participation and professional growth.The importance of continuous learning and how Trevor immersed himself in the industry by attending IAVM’s Venue Management School before officially starting as CEO.The ongoing success of IAVM’s virtual Town Halls, which started during the pandemic and continue to be a valuable forum for member-led discussions on safety, security, and guest experiences.IAVM’s research initiatives, including economic impact studies and benchmarking reports, to help venues understand their market position and improve operations.The role of advocacy in the venue management industry, such as working with policymakers on ticketing transparency and sustainability regulations.The excitement surrounding IAVM’s 100th Annual Conference and how the organization is using this milestone to rethink its events and offerings.Trevor’s vision for the future of IAVM, including a focus on strategic growth, data-driven decision-making, and deeper engagement with industry stakeholders.References:IAVM WebsiteTrevor Mitchell's Associations Thrive episode from May 2023 when he was Executive Director of American Mensa