134: Best Practices of the Membership Model with Robbie Kellman Baxter

In a business world where sexy = scalable, the membership model is big talk amongst all kinds of businesses. Robbie Kellman Baxter is the author of The Membership Economy and has worked with companies such as Survey Monkey and Netflix on this type of business model. What are the best practices of a recurring revenue business and it’s offerings? More on this in this exclusive interview with Robbie. Robbie’s Book: The Membership Economy (Amazon Affiliate) Interview Notes: “Membership is a mindset.” “Acquisition is way more expensive than retention.” “Annual is better in almost every case.” “You don’t want to get confused about where your real business is coming from.” “Retention becomes the more important action for the marketer than acquisition.” “People who have already had the best experience are the best people to sell what you’re doing.”   Free Download: Amy’s Top 5 Takeaways of this membership model chat with Robbie Kellman Baxter   Free Resources: Free YouTube Course: How to Setup a Professional YouTube Channel Free Email Marketing Course: How to Get Your First 500 Email Subscribers Who is Savvy Sexy Social? The mission of Savvy Sexy Social is to empower brands to embrace their amazing personality and share it with the world. By sharing desired content of your target market and becoming the go-to resource for customer, you'€™ll discover how to build brand advocacy and engaging relationships introduced and nurtured by social media in turn building your business. I'€™ve always loved the process of finding the perfect name for my creations (and pets). But I just got plain lucky with this one. When I wanted to create a resource that helps brands design a plan to effectively and relatably reach an activated and loyal audience, the words savvy, €˜sexy€™, and ˜social€™ truly described everything I knew I wanted to share. SAVVY Understanding the purpose, context and optimal techniques of building brand awareness no matter if the tools are online or off. SEXY Learning how to appeal to your audience online in a way that connects you to real people and makes happen or fits into relatable conversations. SOCIAL Discovering amazing opportunities at your disposal that you have to connect with people by finding where they’re hanging out and how to best work your brand name into the conversation. All in all, this is a place where you can learn executable steps to discover your brand’s personality and market it across platforms in a fashion that works with the current trends of inviting conversations and telling stories. About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, live streaming strategist and CMO of Fifty 2 Creative. He has worked with brands such as, Applebee'€™s, Barilla Pasta, Cinnabon, SocialFresh and more! Big thanks to the Brand Boost Voice Over Artist, Rachel Creveling. Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded