134: Effortless Discovery: Why the AI Buying Experience Must Be Seamless and Trusted with Matt Gorniak, Threekit

In this conversation at Dreamforce, Caleb sits down with Matt Gorniak, founder and CEO of Threekit. We explore how lightning-fast AI innovation is reshaping how consumers and businesses buy. Matt shares how Threekit powers immersive, visual experiences that turn discovery into delight. From Louis Vuitton's interactive monogram customizer to B2B building materials where architects and homeowners configure windows, doors, and entire rooms with photorealistic previews, the focus is on emotional connection and effortless personalization. A standout insight comes from Matt's own experiment: he used ChatGPT to research local codes, select permeable pavers, and get contractor validation, front-loading the entire decision process. The result? Buying decisions now accelerate from inspiration to purchase at unprecedented speed. Caleb and Matt both emphasize that speed alone isn't enough — trust is non-negotiable. Brands must deliver transparent, reliable AI experiences grounded in decades of earned credibility. Listeners will learn how to make complex configuration invisible and joyful, why visualization wins loyalty across luxury and industrial verticals, and how to build agentic commerce that buyers actually trust. Show Highlights: Rapid AI innovation and Salesforce OpenAI partnership accelerating agentic commerce   Threekit enabling immersive visualization and personalization for luxury and B2B   Matt's personal AI-powered paver replacement process front-loading decisions with contractor validation   Importance of trust and seamless invisible technology in the fast AI buying journey   Buying decisions accelerating dramatically from inspiration to confirmation and purchase Follow and Review: We'd love for you to follow us if you haven't yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We'd love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select "Ratings and Reviews" and "Write a Review," then a quick line with your favorite part of the episode. It only takes a second, and it helps spread the word about the podcast. Supporting Resources: Matt Gorniak, Threekit: [email protected]  *** Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.