134. HOT GUEST: Facebook Marketplace to Miami — Scaling GoldyLost to an international brand with Clementine Bastos

What started as selling wigs on Facebook Marketplace during maternity leave turned into an international business with 10+ staff members across two countries. In this episode, I sit down with Clementine Bastos, founder of GoldyLost, who shares her incredible journey from personal struggle with hair loss to building a thriving e-commerce empire.Clementine's story is proof that you don't need everything figured out to start. She began with $5,000 worth of hair, no professional setup, and consultations in her living room with a crying baby. Fast forward to today, and she's running successful stores in Sydney and Miami, has mastered email marketing (generating significant revenue from it!), and built a loyal community of customers who return for their 15th wig purchase.Key Topics Covered:Starting an e-commerce business during COVID with zero experienceThe 10-year research journey that led to creating the perfect wigScaling from Facebook Marketplace to international businessBuilding a brand around vulnerability and authenticity on social mediaWhy email marketing became a game-changer for revenueOpening a shop in Miami while based in AustraliaManaging stock orders worth $150,000+ and overcoming fearCreating a team culture that doesn't feel corporateThe power of manifestation in business growthWhy doing it "messy" is better than waiting for perfectionConnect with Clementine:GoldyLost Website: https://goldylost.com/GoldyLost Instagram: https://www.instagram.com/goldylosthair/GoldyLost Facebook Support Group: https://www.facebook.com/groups/goldylosthairsupportTimestamps:0:00:00 - Intro: Meet Clementine from GoldyLost 0:01:00 - How Clementine discovered Give Good Email in 2021 0:03:00 - The journey from preschool teacher to business owner 0:05:30 - Starting with adult toys (her first business attempt!) 0:07:00 - Personal hair loss story and the search for better wigs 0:09:00 - Selling wigs on Facebook Marketplace (the beginning) 0:11:00 - The challenge of building a business with a newborn 0:15:00 - Making the decision to leave her job0:18:00 - Designing the perfect wig after 10 years of research 0:22:00 - Building a brand on social media authenticity 0:26:00 - How email marketing transformed the business 0:30:00 - Opening a physical shop in Sydney 0:35:00 - Expanding to America: The Miami store story 0:42:00 - Managing a team of 10+ staff internationally 0:47:00 - What's next for Goldie Lost🔗 LINKS & RESOURCES:Hot Business Audit: https://hot-business.scoreapp.com/The $35 Offer: https://www.professionalbabe.com/the-35-offer/Business Bang: https://www.professionalbabe.com/business-bang/Spill your secrets (or ep requests, feedback, or praise to me) by sending me a text 💬Support the showIf you’re craving more, you can find me on Instagram @professionalbabe and make sure to subscribe to my email list which you can find at professionalbabe.com — word on the street is I give good email.