134 - How CHROs can align themselves closer to revenue: Jessica Zwaan (Author, Built for People) & Ryan Bonnici (CMO, Gympass)

Jessica Zwaan (Author, Built for People) and Ryan Bonnici (CMO, Gympass), joined us on The Modern People Leader.   We talked about why HR should be considered a revenue generating function, how to align yourself closer to revenue as an HR leader, and why you don’t need to get the metrics perfect for every single people program.  ---- (2:17) Good news stories (7:14) How Ryan and Jessica became Aussie besties (10:15) Ryan’s career journey: flight attendant —> Salesforce —> HubSpot —> CMO at G2 —> CMO at Gympass (15:40) Built for People is out (22:05) How HR leaders can align themselves closer to revenue (29:06) The CHRO role is the hardest role in the C-Suite (31:15) HR is a revenue generating function (32:32) Looking at things like the CAC to LTV ratio for employees (37:06) You don’t need to get the ROI or the metrics perfect (41:26) The waterfall style that HR has traditionally operated within (47:40) Crawl, walk, run approach to marketing HR programs (49:31) Rapid fire questions ---- 📬 Subscribe to our weekly newsletter to get key learnings & career advice from Modern People Leaders 🛎 Follow Jessica Zwaan on LinkedIn 🛎 Follow Ryan Bonnici on LinkedIn 💡 Follow The Modern People Leader on LinkedIn 😊 Follow Daniel Huerta on LinkedIn 😊 Follow Stephen Huerta on LinkedIn ---- We're gifting free copies of Jessica's book, Built for People. The first 5 people to shoot me (⁠Daniel⁠) a LinkedIn DM get one.