#134 - Jason Phillips: Nutrition Coaching Institute

In the 134th episode of The Strength Connection Podcast, Mike and our special guest, CEO of Nutrition Coaching Institute, Jason Phillips, will talk about the problematic segways, a great coach according to Jason, the reality of fast transformations, body image issues in men, and more.Join us in this insightful and captivating talk! In this chapter, you will discover:(0:55) Introducing our special guest CEO of Nutrition Coaching Institute, Jason Phillips @nci_ceo_jason(1:05) Shout out to Brian Grasso Facebook: Brian Grasso(1:05) Shout out to Carrie Campbell @Carrie_Campbellwbffpro(1:40) The problematic segways (2:55) "More knowledge is not the answer." - Jason Phillips @nci_ceo_jason(3:10) Jason's motto(3:40) Shout out to Zach Even-Esh @zevenesh(4:15) Getting motivated to start NCI(5:40) Shout out to Luka Hocevar @lukahocevar(6:50) The missing link(7:40) Consumer's mindset about Crossfit(8:25) The lack of communication skills(9:20) "Your programs are only as good as the client implementing them.” - Jason Phillips @nci_ceo_jason(9:30) The things that nutritional world teaches us(10:15) “The physical follows the physiological.” - Jason Phillips @nci_ceo_jason(10:50) A great coach according to Jason(12:35) The reality of fast transformation(13:00) Transparency is the policy(13:20) Jason's anorexic background(14:00) Changing the narrative(14:30) Importance of sharing your own journey as a coach(15:10) Body image issues in men(16:00) Jason before anorexia(16:30) Finally overcoming anorexia nervosa(17:00) Difficulty gaining body fat(17:30) Gaining empathy due to anorexia(19:15) About normal or the lack thereof(19:40) “You don't know how good you feel until you feel bad.” - Jason Phillips @nci_ceo_jason(21:40) Operating non-optimally(22:00) Jason’s favorite entrepreneur(22:00) Shout out to Gary Vay-Ner-Chuk @garyvee(23:30) Jason’s task as a coach(24:15) “The best coaches in the world, very simply, provide opportunity.” - Jason Phillips @nci_ceo_jason(25:30) About being optimal(28:00) The dichotomy of sensualisation(28:20) Shout out to Dan John @coachdanjohn(28:40) “People buy emotionally, they don't buy intellectually.” - Michael Kurkowski @mike_strength_connection(30:00) The origin of NCI(31:20) Jason’s Mindset certification(31:40) Connection based model(32:40) The types of coaches that attend NCI(33:20) Speaking in absolutes(34:15) The forever student(34:40) Shout out to Alex Hormozi @hormozi(37:00) Some of Jason's 1 on 1 clients(38:40) Why does Jason still have 1 on 1 clients?(40:10) “If you are looking a get-out at any point, you are probably in the wrong mindset already of what you are doing.” - Michael Kurkowski @mike_strength_connection(41:35) The guarantee(44:00) Where to find Jason Philips? @nci_ceo_jason