#134: Mariah Coz – Selling high-ticket programs on evergreen (without sales calls)

WATCH ▶️ Watch this episode on YouTube *** EPISODE DESCRIPTION Mariah Coz is the founder of Fearless CEO. Mariah teaches coaches, course creators, and CEOs strategies for growing a course company that is sustainable, impactful, and evergreen. In this episode, you’ll learn how Mariah thinks about pricing, how to design your high-ticket hybrid program, how to avoid sales calls, and why you may want to consider an evergreen offer. Full transcript and show notes Follow Mariah on Instagram / Twitter / Facebook Follow Fearless CEO on Instagram / Website / YouTube *** TIMESTAMPS 00:00 - Selling WITHOUT Sales Calls 01:35 - Mariah Built Tiny Homes Before It Was Cool 03:00 - Taking In-Person Courses Online 05:30 - When Mariah Decided To Change Everything 08:21 - Organizing Webinars Is Like Being In A Punk Band 11:12 - Burnout Sent Mariah To The Hospital 12:22 - Pivoting To High Ticket Evergreen Sales 16:19 - Low Ticket vs High Ticket 17:23 - Live Launch Vs Evergreen Sales 19:57 - Are Course Prices Declining? 25:44 - Should You Sell High Ticket? 28:05 - What To Do When You’ve Underpriced Yourself 31:22 - How Big Does A Group Course Need To Be? 36:54 - Designing Your Own High Ticket Offer 42:37 - Creating Urgency In Your Offers 45:49 - Selling WITHOUT Making Free Content *** RECOMMENDED NEXT EPISODE → #192: I coached Ali Abdaal on building a membership *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors and offers *** SAY THANKS 💜 Leave a review on Apple Podcasts 🟢 Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices