134: Open Your Doors To Tourists

What this episode covers

One of the best marketing strategies ever created was when Iceland launched their ‘Honorary Islander’ campaign. Iceland asked its residents to open up their doors to visitors to Iceland and experience Iceland like a local. This included helping locals round up sheep, historical walks, eating dinner with other families, to the President of Iceland inviting you to their home. This strategy increased visitors to Iceland by 16% which generated £34m in additional revenue. That is huge!  With this marketing, it is like unlocking the door to the country, the culture and the people so what can your destination do to entice visitors in a unique way?