134: Packaging Your Message

No Bogarting the wisdom! Share this podcast series with your friends, and share your thoughts with us on LinkedIn. Connect with Jen and Alex Jen Edds on LinkedIn brassybroad.com Alexandra Rufatto-Perry on LinkedIn Pswithalex.com The Things - Desire to share - Brainstorming - Identify the “must haves” for your audience - Determine the number of episodes - How much is right to include in a show or a talk? - What’s you’re through line - How do you determine what stories to share? - Message packaging - Consistency - Testing your message The Actions Define your core message in 8-15 words Determine the stories to support your through line Refine your message

Episode metadata supplied by the publisher feed · Published Jul 13, 2018

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134: Packaging Your Message

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