134 - Pet Industry Reality Check: My Global Pet Expo Takeaways

In this solo episode, Toni recaps her time at Global Pet Expo, sharing an unfiltered look at what stood out—and what didn't. From walking the floor to talking directly with brands, she reflects on where the pet industry is heading and the growing gap between true innovation and clever marketing. She calls out trends she's seeing in real time, especially around nutrition, supplements, and "functional" products, breaking down what actually has substance versus what's just packaged to sell. Toni challenges listeners to look beyond branding and start asking better questions about ingredients, sourcing, and purpose. This episode is a candid download of Toni's real thoughts after the expo—equal parts insight and reality check. If you care about what goes into your pet's bowl (and what doesn't), this is one worth listening to.