134: Radical Relevance

  Bill Cates, CSP, CPAE, Referral Coach International works with organizations and individuals who want to acquire more clients/customers through word of mouth, referrals, and personal introductions.   Bill talks about his new book, 'Radical Relevance' and why he felt the need to write it! He also talks about almost everything there is with being relevant in your business and how to retain that relevance with your clients!