134: The Brief Bros discuss the famous Kiwi creative brief

Last week, we heard from Sarah Walker-Hall and her take on the brief she wrote for Kiwi shoe polish. This week, Henry Gomez and I discuss and dissect the brief ourselves. I weighed in with my high praise when Sarah and I spoke, and today I continue my rave but this time with a chance to hear Henry share his thoughts as well. We love this brief and you have much to learn from it.