134 - The Elaboration Likelihood Model

In this episode we sit down with psychology legen…

An episode of the You Are Not So Smart podcast, hosted by You Are Not So Smart, titled "134 - The Elaboration Likelihood Model" was published on August 16, 2018 and runs 53 minutes.

August 16, 2018 ·53m · You Are Not So Smart

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Summary

In this episode we sit down with psychology legen…

Episode Description

In this episode we sit down with psychology legend Richard Petty to discuss the Elaboration Likelihood Model, a theory he developed with psychologist John Cacioppo in the 1980s that unified the study of attitude change and persuasion and has since become one of the most robust models for explaining how and why some messages change people’s minds, some don’t, and what makes some stick and others fade in influence over time.

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