134 The Hidden Formula Behind Success Revealed with Aidan Sowa

What if everything you know about scaling is wrong?In this eye-opening episode, we sit down with channel sales expert Aidan Sowa, who reveals why 73% of channel partners take six months to generate meaningful revenue—and how to beat those odds. Discover the unconventional strategies that can accelerate your partner onboarding, the biggest mistakes founders make when building channel relationships, and why indirect sales might be your secret weapon for breaking into enterprise markets. This isn't your typical partnership playbook—it's the insider knowledge that separates scaling winners from struggling startups.Keywords: channel sales strategy, B2B partnerships, enterprise sales, startup scaling, partner onboarding, indirect sales, channel partners, business development