135 Beka Rice of SkyVerge talks eCommerce

What can I say about Beka apart from "cool". She is the lead WooCommerce developer at SkyVerge, who have built a great reputation not only for their work with WooCommerce, but the way they do business. In this interview we cover quite a large landscape of topics however we mostly talk about eCommerce and what Beka has learned about this subject over the past 5 years! SkyVerge https://www.skyverge.com/ Sell With WP https://www.sellwithwp.com/ Episode 135 Table of Contents: 0:00 Intros 1:48 How did Beka first get into web development? 3:17 What were the early days of SkyVerge like? How does it compare to where SkyVerge is now? 4:35 More about how the Jilt app solves cart abandonment and increases revenue. 6:25 How does third-party development factor into the growth of a platform or ecosystem? 8:30 How important is to experience ecommerce as a merchant before you approach it as a developer? 9:47 How did the acquisition of WooCommerce by Automattic affect the WooCommerce development ecosystem? 11:05 Do you see WooCommerce becoming part of WordPress.com at some point? 12:10 Is there a methodology to setting a price for plugins at SkyVerge? 13:39 What is new in WooCommerce Memberships? 17:23 Beka's Real-Life Oregon Trail 19:23 How are the web development cultures different between Shopify and WooCommerce? 25:34 Where do you see ecommerce going overall? 28:27 Does WooCommerce do a disservice by marketing the base-plugin as free? 30:57 How does WooCommerce handle enterprise level traffic? What are the upper limits of continuous orders WooCommerce can actually handle? 34:34 How is the REST API transforming WooCommerce? What things are possible now that were not possible before? 38:24 Podcast Outros   Find bonus content for this episode on the WP-Tonic website: https://www.wp-tonic.com/podcast/135-beka-rice-skyverge/   ============== Subscribe to us on iTunes https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2 ========= Links mentioned during the show: WooCommerce https://woocommerce.com/ Shopify https://www.shopify.com/ Jilt: Abandoned cart recovery for Shopify and WooCommerce https://jilt.com/ Spreedly https://www.spreedly.com/ Automattic https://automattic.com/ WooCommerce Memberships https://woocommerce.com/products/woocommerce-memberships/ The Oregon Trail https://archive.org/details/msdos_Oregon_Trail_The_1990 https://en.wikipedia.org/wiki/The_Oregon_Trail_(video_game) WP REST API http://v2.wp-api.org/ Magento https://magento.com/ WooCommerce Holiday Selling Tips 2016