135 Coronavirus: Creating Radical Value for Customers and Prospects

Mark Boundy has grown businesses in a variety of industries for 25 years , amassing wide-ranging experience in sales, marketing, new product development, and product management. He helps his clients find, win, and keep more business—more profitably. He’s led firms to be value – and price – leaders in a wide variety of product and service industries. Mark wrote “Radical Value. Elevate Your Company – and Career – By Unleashing the Power Within Customer Centricity. Mark lives in Phoenix, Arizona, father of two grown sons. In this episode, Audrey, Lee and Mark discuss:  ·      Radical Value definition and how to get there ·      How to measure customer perception of value and modify it ·      Why you should mentor your salespeople on P&L statements ·      Creating value amid COVID-19-how create a buying environment "We all want to be customer-centric…but most of us struggle with that vague term, and how to measure it. Radical Value reveals that the measurable, trackable, trainable thing you really seek --at the core of customer centricity--is customer-perceived value.” – Mark Boundy Join hosts Audrey Strong and C. Lee Smith every week as they dive into the aspects and concepts of good business management. From debunking sales myths to learning how to manage with and without measurements, you'll learn something new with every episode and will be able to implement positive change far beyond sales.     Connect with Mark Boundy www.boundyconsulting.com https://twitter.com/boundymark https://www.linkedin.com/in/markboundy/ Connect with the hosts of Manage Smarter:  ·         Website: ManageSmarter.com  ·         Twitter: @ManageSmartPod  ·         LinkedIn: Audrey Strong                                                            ·         LinkedIn: C. Lee Smith    Connect with SalesFuel:  ·         Website: http://salesfuel.com/  ·         Twitter: @SalesFuel  ·         Facebook: https://www.facebook.com/salesfuel/  Learn more about your ad choices. Visit megaphone.fm/adchoices