EPISODE · Oct 4, 2023 · 16 MIN
135: Do creative briefs need to include deliverables?
from The Brief Bros. · host Creative Brief Workshops LLC
Henry Gomez and I debate a seemingly mundane question: should a creative brief include deliverables or is that the creatives' job to recommend? Some of the finest briefs do not even ask the question. Others ask simply for the "Big Idea" while still others require every tactic. Where do you stand?
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135: Do creative briefs need to include deliverables?
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