135: Giora Engel, Co-Founder and CEO of Neosec, talks unique ways to tackle API security

In this episode, Giora Engel, Co-Founder and CEO of Neosec, who is fresh off his selection for the RSA Conference innovation sandbox, joins us to share and expand on the unique ways Neosec tackles API security. Many businesses operate fully digitally for selling their products and services. The impact of not protecting your API’s is clear, because it is a direct portal to your most sensitive business logic. When it comes to the actual applications and API's, the security teams are completely blind. Neosec helps security organizations to discover API's to find vulnerabilities, stop abuse, and build more urgency around protecting their API’s which is the ultimate goal.Giora discusses how Neosec found its problem-solving niche, how they used that approach to solving blind spots in the market, how they helped buyers in security organizations become more aware, and much more.If you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.Sign up for our newsletter (https://www.salesbluebird.com)We want your questions and topic suggestions for future episodes. Send them to  [email protected] or send us a voice/video at https://zipmessage.com/unstoppableFollow Giora Engel on LinkedIn: https://www.linkedin.com/in/giorae/You’ll Learn:Different knowledge gaps in API securityWhy protecting API’s are important for businessesThe process Neosec takes to tackle API security Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.