135: Heather Knight-Willcock, How staging adds value to her design business

Join us as we dive deep with Heather Knight-Wilcock, a Southern California interior designer and owner of Heather KW Styles and Copper Interiors. Heather opens up about her creative journey, balancing a design and staging business, and the importance of adaptability and resilience in the ever-evolving world of interior design.In this episode, we discuss:Heather's unique approach to building her brand in interior design and real estate stagingTransitioning to construction-focused projects and the challenges of balancing multiple businessesThe art of staging and styling — How Heather and her partner create personalized, emotionally compelling spaces that help properties sellCreative storytelling through design — Building fictional “lifestyle stories” to stage each space for target buyersManaging client relationships and setting boundaries in a high-touch service industryHeather's approach to client onboarding with detailed surveys and in-depth consultations that streamline project alignmentMentioned:Check out Heather KW Styles Instagram and Website for a look at her recent projects and services.Explore Copper Interiors’ real estate staging portfolio here.Supporting Resources:Rebecca's Instagram: Studio PlumbShaun's Instagram: Wrensted InteriorsStay connected: Hot Young Designers Club InstagramExplore more: Hot Young Designers Club WebsiteShop our design resources: Hot Young Designers Club ShopBecome a Loyal Hottie:Support the show by subscribing on Apple Podcasts, leaving a review, and sharing this episode with your design besties. For exclusive content, join us on Patreon.