#135: How to Connect Using Comedic Stories in Corporate Communications

Storytelling is the best way to share emotions. With the right story, your audience can experience any feeling the teller may share. Emotional appeal is the most powerful aspect of story brand marketing, but often we focus on the same emotions. There is an abundance of campaigns seeking to create hope, fear, even shame in their audience. This episode is focusing on an underutilized emotion: laughter.  Tim Washer is joining us today to share his experiences as a comedic brand marketer. Tim has worked with major comedy shows, from Saturday Night Live to Last Week Tonight. He's an expert in finding funny situations and can turn the most serious of brands into a lighthearted experience. Tune in today and learn the what, why, and how of comedy storytelling. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/getyourbrandstorystraight Like what you hear? Bring Park to your next event.