135: How to create an internationally successful brand, with Martin Buggy & Melissa Edyvean of Bondi Chai, and Kevin Bees, Profit Maximisation Expert.

Today, Kevin Bees talks with Martin & Melissa - founders and owners of Bondi Chai.   Melissa Edyvean and her partner, Martin Buggy, discovered chai latte while visiting New York Time Square for the new millennium celebrations. Chai latte is a Western take on India's centuries-old 'national drink' chai masala and was completely unknown in Australia at the time, but Martin & Melissa were convinced that chai latte would eventually be huge in Australia and set about creating their own, unique pre-mix.   After an inauspicious start – selling just 17kg in their first month – Melissa today sells around 6 tonnes of product a month and someone, somewhere in the world, enjoys a Bondi Chai Latte every two seconds.   Bondi Chai has become the most awarded product of its kind in Australia, picking up awards from Telstra, and even a Stevie award.   And Martin and Melissa have created an ideal lifestyle, working from their home office in Port Stephens (or wherever in the world they can get internet), with a handful of team members they generate multiple millions per year in revenue, and look set to expand rapidly with significant interest in the Chinese market.   In this episode Martin & Melissa share: The power of being 'ambitiously lazy', which enabled them to create an innovative outsourced delivery model for Bondi Chai How they have successfully grown their business internationally Tips on being life partners and business partners - and how to navigate this and still remain happily together. The importance of keeping an external sounding board/coach on your team as you grow your business. The benefits of being around other business owners, attending regular training, and continuous growth through reading. Their life-changing question - what more is there to life than this? An exciting charitable adventure they are embarking on to ride 500km across Thailand to raise funds for Hands Across The Water And much more   Charitable Cause: https://www.handsacrossthewater.org.au/fundraisers/BondiChai81 Resources mentioned in the show:https://www.bondichai.com.au/ [email protected] Books: Wallace Wattles - Science of Getting Rich Wallace Wattles - Science of Being Great Wallace Wattles - Science of Being Well  Big Magic - Elizabeth Gilbert   If you would like more insights on profit maximization for your business visit www.ProfitHive.com.au