135. How to Stand Out + Attract Your Ideal Clients Organically

How do you make the transition from a startup business owner to sold out and scaling? You start off with the basics: Finding high-quality, paying customers - wherever you are in your business. We’re going to take a look at what some of the biggest companies are doing and scale them down to fit your business, finding a unique value proposition, getting to know your ideal client, and how to establish an expert status and use it to find customers.In this episode, you’ll hear…Why most business owners approach finding clients backwardsWhere I went wrong in my first businessFinding a market for your ideal clientsHow to differentiate your businessLeaning into your expert statusCreating content geared towards your ideal clientsIf you’d like a shoutout (and a chance to win a $20 gift card), just leave a review on Apple Podcasts and send a screenshot of it to me on Instagram via DMs!Click here to find the full show notes and transcript for this episode.RESOURCES:The live masterclass has passed, but you can purchase the recording herehttps://formerlawyer.comClick here to watch the free workshop so you can get legally protected right now!Get notified when each episode of On Your Terms® comes outCONNECT:Get Sam's weekly newsletter, Sam's SidebarFollow Sam on InstagramFollow Sam on YouTubeSubscribe to Sam's Substack, Beyond BusinessTake Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"DISCLAIMER