135 | I Tested The Food Scanner App Everyone Is Talking About with Galen Karlan-Mason from GreenChoice

On this podcast, we are going to learn how to make better grocery shopping decisions using technology; unless you are a grocery store owner... in which case you can use the same app to choose better products for your store. Our guest, Galen Karlan-Mason, is the CEO and Founder of GreenChoice, found at greenchoice.co, a food intelligence company dedicated to making transparent, evidence-based nutrition and sustainability data accessible to both retailers and shoppers. There is a GreenChoice app you can download and have with you at all times on your phone.RESOURCES:Visit the GreenChoice Website: https://greenchoicenow.com/Download the GreenChoice App: https://about.greenchoicenow.com/food-scanner-appThis episode's blog post: https://drhaley.com/greenchoice/This episode on YouTube: https://www.youtube.com/watch?v=p6KsxW7tkmcTIMESTAMPS:00:00 Intro Snip00:59 Introduce Galen Karlan, CEO of GreenChoice03:18 What is the inspiration behind the GreenChoice app?09:05 What is GreenChoice and what is the benefit to the shoppers and store owners?09:48 How does GreenChoice make money?12:39 Where does the data come from and how do you prevent people from gaming the data?15:48 Is the data "open source" or crowd sourced? Where does the food green score come from?20:55 Dr. Haley's update demonstrating the app working which did not work properly during the interview23:19 Does the app index products that are direct to consumer and not available in stores?25:57 What is the benefit of GreenChoice over other apps?28:35 What is the target market?31:08 What is an example of a food type and the variability of scores in that category?33:12 Can I program the app to not show me foods with added sugar?36:25 What is ultra processed foods?38:28 What did you learn in your analysis of the top 20 retailers in the United States?41:27 What is the range of scores for frozen pizzas?42:57 What is our role in determining what foods are available for purchase?43:43 What is the best place to get the app and find out more?