135. Is Now the Time to Launch a Course?

If you have plans to scale with a course, you definitely want to tune because that’s exactly what today’s guest came in to discuss.  Suzette Mullen helps LGBTQ+ folx make time to raise their voices, write their stories, and become published authors. And Suzette’s vision is to build a year long mentorship program similar to my program The Hive.  Yet.. Suzette is well aware that a large portion of her audience may need a bit of a starter course before they’re ready to commit to a year long program.  So, the two of us put our heads together to determine if launching an intro program makes sense for her business and her audience.  From there, we worked out the timing and the workflow to roll out her intro course and ensure that it flows right into her year long program.  This episode was particularly fun for me for 2 reasons: 1. Suzette’s mission to help raise LBGTQ+ voices is important and I want to help her any way I can.  2. Our conversation took us behind the scenes of my business. So, if you’ve ever been curious about why and how my offers look the way they do, get ready because we are spilling the tea today.  Let’s do it! Here’s Suzette Mullen.  TIMESTAMPS: 00:04:30 - Suzette shares what she’d like to walk away with from the session 00:07:00 - Dallas shares the behind the scenes of why she offers a program outside of The Hive 00:010:00 - Dallas asks Suzette her intention for launching an course 00:16:30 - How to creating an intro course can help your audience set realistic expectations and find a quick win 00:19:00 - Dallas and Suzette get clear about the focus on the intro clears verses a full year program 00:25:00 - What is an appropriate length of time for your intro course? 00:36:00 - Suzette shares her idea around the free masterclass to invite people into the intro course 00:44:00 - How often should you offer your intro course? And how much space should you give between the launch of your larger program? 00:47:00 - Why and how you should build your primary offer first, and then build your marketing around that 00:53:00 - Dallas and Suzette talk through a pricing strategy 00:58:00 - A summary of Suzette’s next steps CONNECT WITH SUZETTE: WEBSITE: https://www.yourstoryfinder.com/ INSTAGRAM: https://www.instagram.com/urstoryfinder/ CONNECT WITH ME: INSTAGRAM:  http://instagram.com/dallastraversbizmentor FREE QUIZ: http://dallastravers.com/quiz