#135 Karabo Sitto - Kaunda | Echo Chambers of Social Media

The Stonks Go Moon Podcast is back with another insightful episode! Join me as I sit down with Karabo Sitto Kaunda, Associate Professor at the University of Pretoria, to break down the intricacies of social media and digital echo chambers. In this episode, Karabo shares her journey from corporate PR to academia, guiding the next generation of marketers and social media experts. Together, they explore the rise of echo chambers on platforms like X (formerly Twitter), how our digital interactions have shifted over the years, and the challenges young people face in distinguishing reality from the virtual world—especially with the rise of AI and deepfakes. Highlights: The early days of social media and its evolution The creation and impact of digital echo chambers The danger of living in an online fantasy world How AI is reshaping our perception of reality Whether you're a marketer, social media enthusiast, or just curious about the digital world, this episode has something for everyone. Karabo and Rocco dive deep into the implications of our ever-connected society. https://x.com/SittoK linkedin.com/in/karabositto