135. Know Your Core Customer or Lose at Retail With Meghan Disch, GoodBelly

135. If you don't truly know your core customer, you're just another SKU fighting for shelf space — and retailers will treat you like one. In this episode, I sit down with the team behind GoodBelly to break down what it really means to build a brand around your unique shopper — not a generic demographic profile. We unpack how understanding psychographics, need states, market basket behavior, and community building creates a sustainable competitive advantage in retail. You'll learn how challenger brands outmaneuver big CPG by listening instead of broadcasting… how to leverage shopper insights to grow distribution… and why market basket data matters more than slotting fees. This is how you stop being an ATM machine for retailers and start becoming a category leader. Get instant access on the show webpage: RetailSolved.com/session135