#135 - Nick Cornell, Founder of Trailhead Athlete Management

Send us Fan MailThe sport we love is growing up, and that’s a good thing—if we build it right. I’m joined by athlete and agent Nick Cornell of Trailhead Athlete Management to dig into what “professional” actually looks like in trail running: livable contracts, smarter bonuses, real anti-doping, and a path that lets athletes focus on performance without losing the grassroots soul that makes this community special.Nick shares how he went from thru-hiking the Triple Crown to winning Montana 50Ks and managing athletes who train 20 hours a week while juggling logistics, content, deliverables, and travel. We unpack what brands want beyond results—genuine people with presence—and why short trail deserves more investment alongside ultras. We also talk hard numbers: why most pros still sit in the low five figures, how a league minimum could change that, and where healthcare and PT stipends fit in. If you’ve wondered whether rumors of huge salaries are real, or how to negotiate your first deal, Nick gives grounded, practical insight.We go deep on legitimacy and the World Mountain and Trail Championships—federations offering team camps and big bonuses, the realities of kit rules, and why national team results should be bonused just like track. From out-of-competition testing to non-endemic sponsors—cars, banks, tourism boards, food brands—we explore the funding models that could unlock full-time careers without sidelining local races. The takeaway is hopeful: keep the watermelon at aid stations and the big stages on the calendar. With smarter structure, everyone wins.If this conversation helped you think differently about the future of trail running, tap follow, share it with a friend, and leave a quick rating or review. Your support helps us bring more candid, useful conversations to the community.Follow Nick on IG - @nickcornell.runFollow Trailhead Athlete Mgmt on IG - @trailheadathletemgmtReach out to Trailhead Athlete Mgmt for Representation - Get in TouchUse code SteepStuff for 20% your cart on Sidas.usFollow James on IG - @jameslaurielloFollow the Steep Stuff Podcast on IG - @steepstuff_podFollow Sidas USA on IG - @sidas_usa