135: Scott McCrea • Engaging the Local Community

from DMOU: Destination Marketing Organization University · host dmou

Community engagement has never been more important than it is today for Destination Marketing Organizations. And, after a public debate that called into question the importance of Explore Fairbanks to its community, the DMO has a stepped up its outreach. CEO Scott McCrea joins DMOU to discuss his DMO’s recent foray into local radio, their work in welcoming service men and women to town each week and flipping their membership program to partnership. Plus a Bonus Round Question that involves outhouses. Join us.

Episode metadata supplied by the publisher feed · Published Feb 20, 2024

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135: Scott McCrea • Engaging the Local Community

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