135: Scott McCrea • Engaging the Local Community
Episode 137 of the DMOU: Destination Marketing Organization University podcast, hosted by dmou, titled "135: Scott McCrea • Engaging the Local Community" was published on February 20, 2024 and runs 29 minutes.
February 20, 2024 ·29m · DMOU: Destination Marketing Organization University
Summary
Community engagement has never been more important than it is today for Destination Marketing Organizations. And, after a public debate that called into question the importance of Explore Fairbanks to its community, the DMO has a stepped up its outreach. CEO Scott McCrea joins DMOU to discuss his DMO’s recent foray into local radio, their work in welcoming service men and women to town each week and flipping their membership program to partnership. Plus a Bonus Round Question that involves outhouses. Join us.
Episode Description
Community engagement has never been more important than it is today for Destination Marketing Organizations. And, after a public debate that called into question the importance of Explore Fairbanks to its community, the DMO has a stepped up its outreach. CEO Scott McCrea joins DMOU to discuss his DMO’s recent foray into local radio, their work in welcoming service men and women to town each week and flipping their membership program to partnership. Plus a Bonus Round Question that involves outhouses. Join us.
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