135. Stacey Brown Randall, Stacey Brown Randall — Authentic Referrals: Accelerate Your Firm

Cases with the lowest cost-per-acquisition come from referrals. But how can a firm get referrals consistently, without manipulating or asking? Stacey Brown Randall has cracked the code - securing over one hundred new clients in her first year - from referrals alone. She has replicated her system for countless businesses AND wrote the book on it - Generating Business Referrals Without Asking. Today we get into building trusted networks, the importance of managing expectations, and what most people get wrong about referrals. What's in This Episode? Who is Stacey Brown Randall? Where are people going wrong in the traditional model of getting referrals? Do paid referrals lack integrity? How can you build a network of referral partners that clients trust? When referring other attorneys, is it better to select one option, or provide multiple? How can attorneys become better referral partners?