135—Toccara Karizma—The state of facebook ads

Digital marketing expert Toccara Karizma joins us to discuss where you should and shouldn't be spending your marketing budget. Facebook ads are an ever-changing animal, Toccara has made it a point to track the ebs and flows of digital marketing as well as the red flags to watch for when hiring outside agencies. Listen in to get insights on CPMs, UTFs, and how they can be the difference between dynamic marketing partners and flat out scam artists.