135 重拾温暖年味,每一样年货和“我”都要奔向家 episode artwork

EPISODE · Jan 12, 2024 · 1H 4M

135 重拾温暖年味,每一样年货和“我”都要奔向家

from 消费新知

春节是带动社会消费的强力引擎,也是观察中国经济活力的窗口。本期我们来聊:过年消费~【本期主要内容】01:43 从元旦的数据看春节消费,年轻人的跨年消费依然理性又浪漫08:57 斥巨资的观鸟设备和岁末的米其林,年底我们打开钱包总有理由17:54 留守返乡或远游,过年族各有怀抱24:11 35岁分水岭现象:你还会为了过年而兴奋吗29:38 不同人群的过年关键字:单身人群,30+人群和男女性差异38:24 给父母买他们舍不得买的东西,今年亲情送礼上平均预算接近400043:34 年货购买决策的媒体影响力45:16 大数据上大伙的必买年货清单里有什么48:00 红色系年货限定期:苹果都只吃红富士53:10 仪式感年货大乱斗,洒向人间都是爱【主播介绍】Neo曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话,很有意思Renee消费者行为研究者「消费新知」天团首席女主播数据和开蚌都可以看很久很久

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135 重拾温暖年味,每一样年货和“我”都要奔向家

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