EPISODE · Jun 29, 2025 · 49 MIN
#136 | 5 Pillars That Turn MedTech From Demo-Ware Into Standard of Care
MedTech graveyards are full of clever devices that never made it past the demo.In this episode, Dr. Tori O’Daniel — OB/GYN and Medical Director — breaks down the five adoption pillars that separate shelf-ware from standard-of-care. From ease-of-use to VAC submission strategies, this is the playbook every MedTech innovator needs to hear before launching.Here’s what you’ll learn: – The “ease-of-use” test every device must pass in the first 2 minutes – Why education is an ongoing strategy, not a one-time launch event – How to shift from talking unit price to total value — and why that mattersIf you're building, launching, or scaling a MedTech solution, don't miss this one.
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MedTech graveyards are full of clever devices that never made it past the demo. Dr. Tori O’Daniel (OB/GYN, Medical Director, Oklahoma City) walks us through the five adoption pillars that separate shelf-ware from standard-of-care. In This Episode • The “ease-of-use” litmus test every new device must pass • Why education is a FOREVER activity, not a launch event • How to spot (and empower) your Champion-for-Change • Talking cost: shifting the conversation from unit price to total value • Template-driven VAC submissions that save months of back-and-forth 📺 Watch on Youtube: https://youtu.be/j5_8ZVohoQ0 (https://youtu.be/bru-Wz2RwSw) 📝 Join the mailing list to get the show notes forevery episode here: https://thesalesaccelerationformula.com/podcast-show-notes (https://thesalesaccelerationformula.com/podcast-show-notes) Hakeem’s newsletter “The Accelerator” ➜https://www.linkedin.com/newsletters/the-accelerator-6976950015722188800/ ( click here) Rate ★★★★★ if you learned something new – it really helps the show!
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#136 | 5 Pillars That Turn MedTech From Demo-Ware Into Standard of Care
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