136. Attracting the Right Clients with Danielle Hughes

Are you struggling to stand out in a crowded market? Do you feel like your skillset is getting lost in the sea of other professionals who offer the same services as you? It's time to take control of your career and develop your very own personality brand. In this episode of Life After Corporate, Deb Boulanger sits down with Danielle Hughes, the Chief Personality Officer of More Than Words Marketing, to explore the importance of infusing your unique personality into your online presence. From building genuine connections with clients to sharing personal experiences, Danielle shares valuable insights and expert advice on how to establish yourself as a leader in your field. The advice given by Danielle, is crucial for anyone looking to differentiate themselves and attract the right audience. So, take a listen to this episode to find out exactly how you can take the time to get to know yourself and your brand, invest the time in your own ideas, and embrace what makes you different to stand out in a crowded market and succeed in your career.    [00:01 12:09] Establishing a Standout Personality Brand   Define who you are and what it's like to work with you to create return clients and customers Infuse your bio and messaging with personality to showcase who you are as a person, not just your skills  Share a hobby or passion that you love to talk about, allowing you to build connections and start conversations on a personal level Avoid generic terms and filler words in your bio, such as "seasoned veteran" or "thought leader," and find unique ways to express the depth of your expertise Use your personality brand to differentiate yourself in a crowded market, standing out among other solopreneurs and attracting potential clients     [12:10 -18:22]  Crafting a Compelling Personal Story   Share personal stories that create engagement and interest, making people want to know more about you                       Use vulnerability to show relatability and connect with your audience on a deeper level. Incorporate your childhood experiences or defining moments to add depth and uniqueness to your story  Start with your "why" and communicate the reasons behind why you do what you do, rather than solely focusing on your years of experience or expertise Highlight personal anecdotes that reflect your thought process and approach to your work, allowing others to see how you think and relate to your methods      [10:23 - 24:13]  The Role of AI in Writing and Thought Leadership    Exercise caution when using AI tools to write profiles, as they may produce generic content lacking your unique voice and thought leadership Utilize Ai for research purposes, such as generating topic sections or stimulating new ideas, but always add your personal spin to maintain authenticity  Understand the distinction between "thought leadership" and "thought FOLLOWSHIP" Acknowledge AI's role in enhancing efficiency and providing assistance, but avoid relying on it entirely to ensure your content stands out and showcases your unique voice   [24:14 -30:46] Crafting Conviction Marketing Messages    Understand the power of conviction marketing and its ability to make you stand out from the crowd   Identify the topics and ideas you feel strongly about and use them to create impactful messages  Challenge conventional messaging and strive to bring fresh, relevant, and meaningful content to your audience Embrace vulnerability and authenticity in your posts, as they often resonate deeply with readers Be willing to address touchy subjects and express your passionate opinions, even if it may attract some backlash   [30:47 - 31:54] Closing Segment  Connect with Danielle through the links below  Follow us on social media and leave a review Final words   Connect with Danielle Hughes website: https://www.morethanwordscopy.com/ newsletter: https://www.morethanwordscopy.com/sign-up Profit from your Personality Bundle: https://www.marketing-mentor.com/products/profit-from-your-personality Instagram: https://www.instagram.com/daniellezhughes/ LinkedIn: https://www.linkedin.com/in/daniellehughes/   Here are some another episodes you might enjoy as well: For all episodes, go to: Podcast - Life After Corporate Podcast Ep 92 Does Your Brand Reflect Your Mission and Values with Lorraine Schuchart Ep 13. Stand Out With a Twist - with Julie Cottineau     Tweetable Quotes: "Yes, you wanna stand out as an expert, but you also need to define who you are and what it's gonna be like to work with you."... Danielle Hughes "The reason I ask for the hobbies and passions is because for most of us, how we approach our hobbies is actually how we approach our jobs.""... Danielle Hughes   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group!  Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com