136. Big Data en Volkswagen: cómo tomar decisiones con datos - Con Alberto Riballo

from SEO desde Cero - Podcast de SEO · host Info SEO

En este episodio de SEO desde cero charlamos con Alberto Riballo, Data Analyst en Volkswagen Financial Services, sobre cómo aplicar Big Data al negocio: desde data warehouses y Salesforce/Marketing Cloud, hasta dashboards, KPIs, detección de fraude, scoring de impagos y clusterización de clientes. También hablamos de cultura del dato, colaboración con marketing/CRM y cómo empezar en data.Qué te llevasCómo estructurar un equipo de datos pequeño que da servicio a toda la empresaDe marketing a data: salto de carrera y skills claveDel DWH (Oracle) al dashboard: limpieza, modelado y visualizaciónFunnels con Salesforce y atribución a negocioDetección de anomalías/fraude e impagos: casos reales y ahorroIntuición vs. datos y cultura del dato en la empresaConsejos para iniciarse en Big Data (herramientas, foros, recursos) Hosted on Mumbler.io

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This episode is 43 minutes long.

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This episode was published on August 14, 2025.

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