136. Drew Holmgreen, President & CEO of PPAI, on Leading with Joy, Elevating an Industry, and Reimagining Branded Merch

How can a simple giveaway at a trade show create lasting emotional impact and brand loyalty? In an age where digital impressions dominate, can a physical product still create a meaningful connection? In such an environment, how can associations help members understand and elevate the true power and value of their work? In this episode of Associations Thrive, host Joanna Pineda interviews Drew Holmgreen, President and CEO of Promotional Products Association International (PPAI). Drew discusses:The vast promotional products industry ecosystem—from manufacturers to decorators.PPAI’s global membership of over 15,000 corporate members, reaching into the U.S., Canada, Latin America, Europe, and beyond.Why branded merch is unique in its ability to create an active relationship with consumers.PPAI’s work on a new economic impact study, to quantify the industry's reach and influence.The importance of advocacy at both the federal policy level and in educating the public and brands about the promotional products industry.PPAI’s massive Expo, attracting 16,000+ attendees annually in Las Vegas, featuring a tradeshow, education, and a Shark Tank-style innovation showcase.Innovations in the industry, including digital-embedded merch and sustainability-forward products that can be recycled.PPAI's end-user advocacy campaign to elevate the perception of promotional products and underscore their emotional impact.The Promotional Products Education Foundation (PPEF), which has awarded over $4 million in scholarships to industry members and their families.Creating a culture of joy at the office—through space redesign, fun events, and leading with positivity.References:PPAI Website