EPISODE · Nov 30, 2022 · 51 MIN
136: Erika Jordan, Boston University
from RAISE Podcast
As the Vice President of Alumni Engagement at Boston University, Erika Jordan serves as the chief alumni engagement officer for the campus and plays a key role in providing leadership and strategic guidance to the Alumni Engagement, Annual Giving, and Development Events & Communications teams.Prior to this role, Erika served as the Assistant Vice Chancellor, Alumni & Constituent Engagement at UC Irvine. She was instrumental in growing alumni engagement, developing the engagement and annual fundraising programs, growing the annual fundraising by establishing campaigns like UCI Giving Day, UCI’s dual alumni engagement campaign goal and leading special projects.Erika has spent her career in politics, special events, alumni relations, frontline fundraising, and served as the Director, Alumni Relations and Annual Giving for the USC Marshall School of Business prior to joining UCI. She earned her bachelor’s degree from Howard University and executive masters in leadership from USC.
What this episode covers
On this episode of the RAISE Podcast, Brent chats with Erika Jordan, Vice President of Alumni Engagement at Boston University. Brent and Erika break down the results of a year-long A/B test of communications with 10,000 annual giving donors. They talk about rules for tiered post-event follow-up. They debate who comprises and how to structure engagement of alums in the “missing middle.” A few teaser clips from this convo with Erika: “If you can ask for $1, you can ask for $1MM.” “You can’t boil the ocean. Get focused.” “If you’re going to build a strong culture of alumni engagement, you have to start from the time a student is admitted.”
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136: Erika Jordan, Boston University
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