#136 How Arthur Frommer Built a World Famous Travel Guidebook Brand with Pauline and Arthur Frommer

  Arthur B. Frommer is a renowned travel writer, consumer advocate, and publisher. He is also the founder of the Arthur Frommer's Budget Travel magazine as well as the Frommer's series of travel guides. A lawyer by profession, he graduated with honors from Yale Law School and has published numerous books for budget-conscious travelers. Since the 1950s until now, Arthur remains one of the leading and most trusted authorities on budget travel. Pauline Frommer is Arthur's only daughter and the founding editor of Frommers.com. She is also an award-winning travel writer and the current publisher of Frommers.com. Pauline is also a radio talk show host and the current editorial director of the Frommers Guidebooks. This week's episode focuses on the golden age of cheap travel, what modest traveling was like many decades prior, and how the travel industry has evolved over the years. Arthur and Pauline discusses how they built their travel guidebook business, the pleasures of traveling modestly and how it can be done, and how they make sure their readers get a rich picture of the options available for them in a particular destination. Pauline and Arthur also emphasized that "Inexpensive travel usually beats expensive travel in terms of pleasure." Get the full shownotes on the Under30Experiences Blog.