136 | If You're Still Waiting on the Phone to Ring… You're Already Behind | Jimmy Speyer

Show InformationEpisode Number: 136Date: March 02, 2026Duration: 41:35Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Jimmy SpeyerCompany: GlasshouseGuest Website: https://glasshouse.bizGift to listeners: Free live demo of Glasshouse platformSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese sits down with returning guest Jimmy Speyer, Founder & CEO of Glasshouse, to talk about one of the biggest challenges facing home service businesses in 2026 — rising customer acquisition costs.Jimmy explains why relying solely on Google and paid ads is becoming more expensive every year (what he calls the “digital Yellow Pages problem”) and how contractors can shift from reactive marketing to proactive neighborhood-level outreach.But this episode goes deeper than marketing.Jimmy also shares powerful leadership lessons from growing Glasshouse from 1 employee to 18 in just two years, including:How to hire for alignment, not just skillWhy most companies hire wrongThe importance of core values and mission clarityHow to manage rapid growth without breaking cultureWhy transparency and weekly team communication matterIf you’re a plumbing, HVAC, electrical, or home service business owner looking to grow smarter in 2026, this episode is packed with practical strategy and leadership insights.TakeawaysCustomer acquisition through Google Ads continues to get more expensive every year.Waiting for homeowners to search is reactive marketing.Proactive outbound neighborhood outreach creates demand instead of waiting for it.Speed to lead isn’t enough — speed to creating the lead matters.Hiring mistakes are expensive financially and culturally.Involve your team in defining core values.Growth requires constant communication and transparency.Meet with your team weekly to maintain alignment during change.Define your culture clearly — and hire only people who match it.Leadership is repetition. Say the mission until you're tired of hearing it.Chapters00:00 – Welcome Back Jimmy Speyer03:00 – The “Google Tax” and Rising Ad Costs06:00 – Proactive vs Reactive Customer Acquisition10:00 – Why Homeowners Aren’t Thinking About Your Business12:30 – Growing Glasshouse from 1 to 18 Employees15:00 – Hiring for Alignment (The Right Way)18:00 – Interview Questions That Reveal Character23:00 – Why Consensus Hiring Doesn’t Work27:00 – Managing Rapid Growth & Team Communication31:00 – Building Mission, Vision & Core Values35:00 – Leadership Lessons from Scaling Fast38:30 – Final Thoughts & How to Connect with GlasshouseKeywords#FreedomBlueprintPodcast #HomeServiceBusiness #HVACBusiness #PlumbingBusiness #ElectricalContractor #ContractorMarketing #CustomerAcquisition #OutboundMarketing #LeadershipDevelopment #CompanyCulture #HiringRight #CoreValues #BusinessGrowth #EntrepreneurLeadership #GlasshouseSoftware #JustinDeese #JimmySpeyerMentioned in this episode:Homeservicehoorah.com