136: Peter Prizio, CEO of SnapAttack talks the value in combining disparate tools to make the lives of red and blue teams easier

Peter Prizio, CEO of SnapAttack, part of the early stage expo at RSA this week, joins us to talk about the tools to make operations easier in cybersecurity. Snap Attack is a product company that has a continuous purple teaming platform. It allows people who work on offensive and defensive cybersecurity to come together and get a new hunt package or deploy alerts to their alerting tools.Peter tells us that when it comes to describing the problem and pitching the product, it’s all about having coverage and confidence. In a sales conversation, it’s important to show the CISO’s that the attack could happen to anyone, and they can leverage red and blue teams to be able to lower the chances of them having a new threat or breach. In this episode, Peter talks about his biggest learnings in the cybersecurity industry, what has been working for SnapAttack with their messaging to prospects and how they were able to leverage collaboration to create better results for their companies. What you’ll learn:How to position your product to a prospect who isn’t as matureHow collaboration can be powerful for cybersecurity businesses How SnapAttack product makes operations easier with red teams and blue teamsIf you are a sales leader at a startup, or you're in the sales team, and you're searching for your repeatable scalable sales process to grow sales faster, then please get in touch with me at [email protected] or you can also go to my site at www.unstoppable.do.Sign up for our newsletter (https://www.salesbluebird.com)We want your questions and topic suggestions for future episodes. Send them to  [email protected] or send us a voice/video at https://zipmessage.com/unstoppable Support the showThe Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and go-to-market operators looking to improve cyber sales performance and build more predictable revenue growth. Hosted by Andrew Monaghan, founder of Unstoppable.do, covering cyber sales leadership, revenue leadership, sales onboarding, forecasting, pipeline generation, and cybersecurity go-to-market execution.Follow me on LinkedIn for regular posts about growing your cybersecurity startupWant to grow your revenue faster? Check out my cybersecurity sales consulting and trainingNeed ideas about how to grow your pipeline? Sign up for my newsletter.