136. Retail Is Pay-to-Play: Win With a Smart Go-to-Market Plan With Bob Burke, Natural Products Consulting

136. Retail is pay-to-play—and if you don't understand what buyers expect, you'll burn cash, miss velocity targets, and lose distribution fast. That's why 80% of emerging natural brands fail in year one. In this episode, I sit down with Bob Burke of Natural Products Consulting to break down the real rules of retail: how to validate product-market fit, why velocity is the ultimate scorecard, how gross margin determines survival, and when to engage brokers and brand management partners. We unpack pilot strategies, distributor economics, realistic P&L modeling, and how to align your product with retailer category goals. If you want to level the playing field and compete like a pro, download this weeks free guide at the link in the show notes. Then go deeper by listening to related episodes on retail execution, broker management, and trade strategy. Let's build your go-to-market roadmap the right way. Get instant access on the show webpage: RetailSolved.com/session136