#136 Scaling the Data Culture at Salesforce

Ten years ago, Salesforce was trying to generate $1Bn of revenue in a quarter. Today, they create over $30Bn of revenue in year. Simultaneously, over the last decade we have seen huge advances in the world of data and data science.In this episode, Laura Gent Felker, Director of Data Insights and Scalability at Salesforce, talks about her experience in building and leading data teams within the organization over the last ten years. Laura shares her insights on how to create a learning culture within a team, how to prioritize projects while accounting for long-term strategy, and the importance of setting aside time for innovation.Laura also discusses how to ensure that the projects the team works on genuinely provide business value. She suggests creating a two-way street with executive leadership and understanding the collective value across a variety of stakeholders also citing that some of the best innovation she has seen come from her team is when they have had to solve high-priority short-term business problems. In addition, Laura shares a multi-layered approach to building a learning community within a data team. She explains that a culture of collaboration and trust is important in the direct data team, and the wider community within organizations. Laura also talks about the frameworks and mental models that can help develop business acumen. She highlights the importance of dedicating time to this area and being able to communicate insights effectively.Throughout the episode, Laura's insights provide valuable guidance for both junior and experienced data professionals, consumers and leaders in creating a learning culture, prioritizing projects, and building a strong data community within organizations.