136: The New Sobriety & How to Launch Something People Don't Want to Admit They Need

Launching can be a rough complex process...and it gets even more challenging when you’re trying to connect with an audience that typically likes to stay anonymous. When I saw my good friend Kristoffer Carter launching his pilot program back in October 2016 called the New Sobriety, I knew two things. A) That he would come on my show and talk about the launch ... because KC knows how to create an amazing experience. B) He was launching something that I could see there might be some built in challenges around just by the mere topic. So, today’s episode we talk about those things and also reveal what he did during his launch to make the first round a huge success and what he’s doing now to follow up on that. We cover: How growing his community for this product & mission has differed and remained the same as any other “normal” launch. What pricing lessons he learned during the launch and how he course corrected for some amazing results. What the New Sobriety is all about and who it’s best suited for - the answer might surprise you. KC’s “Linchpin Habit” strategy (he might not even see how genius this is!!). Plus we dive into his launch numbers, and he tells us what’s in store for the program going forward! If you’d like to reach out to KC after today’s episode, make sure to contact him at thisepiclife.com You can also find all the references we made over on the blog at annesamoilov.com/136 See you over there!