#136 TikTok & Generation Z - Timothy Collins

En helt ny digital generation (Z) håller på att växa upp och TikTok anses av många redan vara "deras nya plattform". TikTok (Douyin i Kina) är en social media-app för skapande och delning av videor och livesändningar men håller även på att bli mycket mer än så. Appen släpptes 2016 och har blivit en av världens mest nedladdade appar med ca 800 miljoner nedladdningar. Ca 60 % av användarna idag är mellan 16-24 år men snittåldern ökar snabbt. Timothy, som grundat Creed Media, är i studion för att berätta om denna engagerande, beroendeframkallande och kinesiska kreativa app som tagit karantän världen över med storm och som nu marknadsförare bör kika närmare på. Följ oss på instagram och glöm inte prenumerera

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