136. Weekly Scroll: Is Instagram Engagement Actually Down? Plus TikTok Search and Pinterest’s Big Growth

In this week’s Weekly Scroll, we’re breaking down the biggest social media updates creators and entrepreneurs need to know right now. A new report shows that Instagram engagement declined in 2025, while platforms like TikTok and Pinterest continue gaining traction in different ways. We unpack what this actually means for creators and how to adjust your strategy. We also cover why nearly half of U.S. consumers now use TikTok as a search engine, how Instagram just opened up content scheduling tools to all users, and new updates to Meta’s Edits video app. Plus, Pinterest quietly reported strong growth and 619 million monthly users, proving it’s still one of the most powerful platforms for discovery and shopping. To wrap things up, I’m giving you a talking head Reel idea you can post this week, including a fill-in-the-blank hook and exactly how to research your content using Google so you can create videos people actually want to watch. If you’re a creator, entrepreneur, or business owner trying to stay ahead of social media trends, this episode will help you understand what’s changing and how to use it to your advantage. Topics covered: • Instagram engagement trends • TikTok as a search engine • Instagram scheduling tools update • Meta’s Edits video app updates • Pinterest growth and search discovery • A viral talking-head Reel content idea Subscribe to Call Her Creator for weekly strategies on growing your audience, monetizing your content, and building a creator-led business. Mentioned on the episode: 28 Day Instagram Engagement Challenge: GET IT HERE Follow me on Instagram: www.instagram.com/callhercreator Thank you to my sponsors: Work with me: Speaking, Social Media Management and my famous, Social Media School: https://enfluencestudio.com/ Shopify: www.shopify.com/chc Collective, use code CHC and get 50% off: www.collective.com/chc Brevo, use code CREATOR50 and get a 50% off discount: www.brevo.com/creator Stan: Try StanleyIG today and let him scrape your socials for your next VIRAL idea.