136. Wes Wheless On The Four Cs Of Building Trust With A New Audience

Wes Wheless comes back on the show to talk about the 4 techniques he used to build trust with a new audience. In his case the new audience came after a business pivot, but these four techniques are equally relevant to anyone building trust with an audience in a presentation.These 4 techniques also form one of the major frameworks he describes in his upcoming book, so listen up, we are getting a preview of the book!