1362: The New Flat Rate: Boost Your Service Business and Double Your Service Ticket Sales Overnight with Home Services Expert Danielle Putnam episode artwork

EPISODE · Jul 3, 2025 · 26 MIN

1362: The New Flat Rate: Boost Your Service Business and Double Your Service Ticket Sales Overnight with Home Services Expert Danielle Putnam

from Marketer of the Day with Robert Plank · host Aloysius Alaiza

A lot of contractors are great at their trade but end up stuck when it comes to pricing their work in a way that reflects its real value. The old way of quoting jobs—flat fees or guessing what the customer will accept—just doesn’t cut it anymore. Too often, it means walking away from jobs with […] The post 1362: The New Flat Rate: Boost Your Service Business and Double Your Service Ticket Sales Overnight with Home Services Expert Danielle Putnam first appeared on Marketer of the Day with Robert Plank: Business Growth & Entrepreneur Stories.

Episode metadata supplied by the publisher feed · Published Jul 3, 2025

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A lot of contractors are great at their trade but end up stuck when it comes to pricing their work in a way that reflects its real value. The old way of quoting jobs—flat fees or guessing what the customer will accept—just doesn’t cut it anymore. Too often, it means walking away from jobs with less money than you should’ve earned, even when you did everything right. A smarter pricing system doesn’t just help with the numbers—it changes how customers see the value of what you're offering. And when that clicks, the whole business starts to feel less like a hustle and more like it’s finally working for you. https://www.youtube.com/watch?v=TqYSWzbFRjo Danielle Putnam is the president of The New Flat Rate, a company revolutionizing pricing for home service contractors through menu-based systems. Coming from a multigenerational background in HVAC and plumbing, Danielle knows the industry inside and out. Today, she emphasizes how offering tiered pricing options empowers technicians to close higher-value jobs, improve customer satisfaction, and boost earnings—without feeling like salespeople. She also addresses common pushbacks to adopting new pricing models and how a strategic pricing reset can drive long-term business growth and technician confidence. Stay tuned! Resources: The New Flat Rate’s AC & Heat Pump Maintenance Checklist! [Done-For-You] Flat Rate Pricing for Contractors Follow The New Flat Rate on Facebook Connect with Danielle Putnam on LinkedIn

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1362: The New Flat Rate: Boost Your Service Business and Double Your Service Ticket Sales Overnight with Home Services Expert Danielle Putnam

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