#137: How to Budget for Demand Generation (creation vs capture allocation) - Demand Gen mini-series Ep.9

No more not knowing who’s coming to your website, convert more leads and get a free trial at Leadfeeder.comGet your free Leadfeeder extended premium trial here ➡️ https://bit.ly/3UCaYOX---How much budget should you allocate to Creating Demand versus Capturing Demand? In other words, should you be spending more getting in front and building trust with future buyers, versus going after those 'in-market' now. We're back with another episode of The B2B Playbook, where we're sharing our framework for how to allocate your budget to demand creation and demand capture. It's a simple approach that accounts for your (a) company's maturity and (b) your positioning in the market. We start by exploring the differences between Demand Creation and Demand Capture, and then examine how to allocate your budget based on your company's maturity and positioning. To illustrate the framework in action, we share a real-life examples - and plenty of drawings on the whiteboard!This is pt.9 of our mini-series on Demand Generation, where we answer every question you could possibly have around the topic. Tune in and learn:+ How to determine the right budget split for your business+ Why early-stage companies should focus on demand capture+ Budgeting strategies for larger companies to create future demandThis episode is a must-watch for marketers looking to create a holistic demand generation program that meets the needs of today and future demands of tomorrow.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Balancing Demand Creation vs. Demand Capture01:24 Recap: The Five B’s Framework03:03 The Best Time to Invest in Demand Creation04:04 Definition of Demand Generation06:13 Demand Capture Stages of Awareness08:13 Example: CRMs for Real Estate Agents10:00 Transitioning to Demand Creation11:00 Impact of Company Maturity on Budget Allocation13:30 Stress of Focusing Only on Demand Capture15:04 Category Positioning and Budget Allocation17:13 Big Fish, Small Pond Positioning19:00 Transitioning to Demand Generation21:00 Head-to-Head Market Positioning23:13 Creating a New Market Category25:28 Final Thoughts and Resources-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E137 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing