#137 | If You Don’t Have a Champion for Change, Your Innovation Will Fail episode artwork

EPISODE · Jul 6, 2025 · 5 MIN

#137 | If You Don’t Have a Champion for Change, Your Innovation Will Fail

from Clinician to CEO : Export Your Medical Device With Confidence By Overcoming Go To Market Roadblocks For Medtech Growth

Still wondering why your brilliant solution isn’t sticking with clinical teams?In this Five in Five episode, Dr. Tori O’Daniel — OB/GYN and Medical Director — drops five rapid-fire insights that can change how you approach adoption, education, and clinical value forever. From micro-videos to VAC pack templates, these tactics are field-tested, scalable, and designed to work in real-world healthcare settings.Here’s what you’ll learn: – How to win clinician trust in the first 2 minutes with ease-of-use – Why total value beats unit price — and how to communicate it – The underrated role of internal champions and micro-education in scaling innovationHit play, take notes, implement today. Change doesn’t wait.

Episode metadata supplied by the publisher feed · Published Jul 6, 2025

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Five minutes. Five game-changing lessons from OB/GYN and Medical Director Dr Tori O’Daniel: Ease-of-Use: win the first two minutes Ongoing Education: badge buddies and micro-videos Champion-for-Change: the insider who makes it stick Total Value, Not Unit Price: talk avoided costs Evidence Templates: VAC packs that slash timelines Hit play, take notes, implement today. Enjoying these rapid recaps? ⭐️ Leave a quick rating and tell us which pillar you’re tackling first!

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#137 | If You Don’t Have a Champion for Change, Your Innovation Will Fail

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This episode was published on July 6, 2025.

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