#137 - In 9 Schritten zum idealen Produktlisting bei Amazon #backtothebasics

Wir wissen: Bei Google funktionieren SEO & SEA getrennt voneinander. Anderes ist das bei Amazon - hier geht Werbung nicht effizient ohne ein gutes Produktlisting. In Folge 137 geben Mareike und Florian dir 9 Faktoren an die Hand, mit denen du dieses ruck zuck perfektionierst. So schaffst du die ideale Basis für effiziente Werbung.Alle Themen der Episode im Überblick: Intro (00:00 - 01:22) Warum ist Amazon SEO für Amazon PPC wichtig? (05:41)Faktor #1: Hauptzielgruppe festlegen (10:10)Faktor #2: Bilder (14:27)Faktor #3: Titel (21:55)Faktor #4: Beschreibung (27:49)Faktor #5: A+ Content (30:43)Faktor #6: Produktpreis (34:20)Faktor #7: Versand (36:24)Faktor #8: Rezensionen (37:37)Faktor #9: Verfügbarkeit (41:23)Ausblick und Fazit (42:42)Links & Ressourcen:Amazon Advertising für Einsteiger - kostenloses Webinar: https://hubs.li/Q01pxdXF0Mobile vs. Desktop Traffic: https://www.youtube.com/watch?v=w2JsJg5ckmMDein E-Commerce Kalender 2023: Die wichtigsten Daten auf einen Blick: https://www.adference.com/kalenderFragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-aFür Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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This episode was published on January 18, 2023.

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